Strategic Real Estate & Hospitality Investments
Will to Capital
Dedicated to development and strategic consulting, specializing in the creation and management of assets in prime locations.
As developers, we develop high-value projects with a special focus on high-end residential and hotel sectors, approaching each operation with a strategic vision, excellence in execution and a focus on profitability.
At the same time, we act as a consultancy in the intermediation of off-market real estate assets, managing private opportunities with maximum confidentiality and connecting qualified buyers with owners seeking discreet and highly profitable processes.
Experience
We create spaces that are felt in every detail, offering the buyer a unique experience that transcends the everyday.
Design
Each project is conceived with meticulous care, transforming a home into a distinctive and timeless architectural concept.
Confidentiality
Absolute discretion, private management of information, strategic protection of each operation and of the parties involved.
Universe
A universe where quality, sustainable innovation and design come together to create unique projects that generate value and exceptional experiences.
Values
Quality, Commitment and Sustainability
At Will To Capital, we understand quality as a standard present both in the assets we develop and in the transactions we structure for our clients.
We work with a rigorous approach, prioritizing long-term relationships, disciplined execution, and maximum discretion in every process.
Engine
Innovation and efficient systems
We believe in innovation and efficiency as key drivers of value creation.
We incorporate solutions that improve asset performance and optimize the structuring of real estate and hotel transactions for investors and operators.
Mission
More than assets, opportunities
Our mission is to identify, develop, and structure high-quality real estate opportunities.
We combine investment, development and off-market advisory services to generate solid value for investors and differentiated solutions for our partners.
Our team
Will To Capital is made up of a young, diverse, entrepreneurial, optimistic, enthusiastic team with knowledge of the real estate sector; which aims to implement a new philosophy in Real Estate.
Fundador
Guillem Macià
A law graduate with a Master's degree in Law and a Master's degree in Real Estate Law, Guillem Macià has a solid track record in the banking sector and real estate investment funds. He has been a member of Forbes Business Council since 2022. Specializing in high-yield real estate transactions and the hotel sector, he has developed extensive experience in Real Estate Investment & Development, project management, and investment management, participating in the closing of deals exceeding €300 million. His profile, and that of the rest of the Will To Capital team, combines strategic vision, legal expertise, and a financial focus, always geared towards value creation and excellence in execution.
